Customer Data Platforms: Unifying Data for the Future of...

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2025-09-25 10:37:16 -

Customer Data Platforms: Unifying Data for the Future of Personalized Marketing

Customer data platforms (CDPs) have become indispensable tools for modern businesses aiming to create unified, real-time customer profiles by integrating data from diverse sources. These platforms enable organizations to orchestrate personalized marketing campaigns, enhance customer experience, and satisfy rising demands for data transparency and compliance. The evolution of CDPs towards...

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