Miscommunication in Marketing — When “Set” Means...

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2025-09-17 07:47:48 -

Miscommunication in Marketing — When “Set” Means Something Else

In the gaming world, few things cause frustration quite like a mismatch between what was promised and what was delivered. Funcom's recent controversy surrounding Dune Awakening Solari’s Lost Harvest DLC is a textbook example. The developer apologised after players felt misled by marketing that implied a large “building set” of options for base construction, when the actual...

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