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Bubble Tea Market Consumer Preferences and Flavor Innovations
From the bustling streets of Taipei to the trendy cafes of New York and London, bubble tea—also known as boba—has evolved from a regional Taiwanese treat into a multi-billion-dollar global phenomenon. What started as a simple concoction of tea, milk, and chewy tapioca pearls has transformed into a symbol of modern beverage culture, driven by Gen Z preferences, social media...
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