Frozen food boxes are consumed by people across the globe. There are many options available according to what consumers like in the country they are in. For instance there is pizza, nuggets, frozen vegetables, etc. Brands selling the product need to make sure it reaches customers in good condition without getting spoilt.

 Consumers will only buy frozen food that they know has been protected and is safe to eat. Frozen food boxes need to store the product properly ensuring its shelf life is increased whilst catering to the needs of the target audience and brand.

The following looks at market segmentation and packaging material trends when it comes to the packaging of frozen food products:

Target market

A brand needs to choose packaging that will be suitable for the product and according to the preferences of the consumer base. It is important to know diverse market needs as well as consumer behavior and design the packaging accordingly.

Frozen food products are mostly present in retail stores. Some food services such as restaurants may also be selling ready-to-eat products. Some e-commerce stores may even be selling the product. The packaging needs to cater to the needs of the consumer base and stand out amongst the competition in a retail store where most people buy the product.

Regional market trends need to be known as well. A brand should find out any regulations present in the place they are selling the frozen food product. For instance if you are selling frozen foods in Asia, you will need to look at the preferences of this consumer base and design the packaging accordingly.

It is mostly ladies who buy frozen food products. Frozen food boxes wholesale should appeal to them. The packaging must communicate the health benefits and convenience of the product.

Packaging materials

The packaging materials used to make the boxes have to be food-grade and not contain chemicals that can seep into the product and make it bad to consume. The trend is going towards sustainable materials due to the growing awareness of packaging waste amongst businesses and consumers.

The packaging material needs to handle the freezing temperatures and normal temperatures without getting spoilt. It needs to preserve the product and keep it safe from dirt, humidity, and other external pressures.

For instance recyclable paperboard can be used to make the box. The packaging can include water-based coatings which allows the box to be compostable as well as recyclable. Post-consumer recycled content may even be considered that are eco-friendly.

Sometimes plastic needs to be used to package the product. Bio-based plastics can be considered here. These tend to be sustainable unlike conventional plastics.

Aluminum packaging is even useful due to its barrier properties. It can preserve the product's quality as well as freshness and is even recyclable.

Packaging design

Custom frozen food boxes need to appeal to the consumer base as well if they are to get noticed. The competition in the industry is much and a brand must stand out. The packaging needs to be designed with inks that do not have harmful chemicals. You can consider sustainable inks if you want to keep the packaging environmentally-friendly.

For instance if you are selling a frozen food product for kids the packaging can include images of cartoon characters and be bright and colorful. If a healthy product is in the box you need to convey this. The packaging design needs to look professional and can include colors like green or brown on it to let potential customers know an organic product is in the box. You can highlight the healthy ingredients in the product to let people know about this.

Consumers across the globe who buy frozen foods want to know what the product is. Relevant details about the product should be mentioned clearly on the packaging in a font that matches the overall packaging design theme.

You can mention what the product is, its quantity, ingredients and nutritional facts, manufacturing and expiry date, how to store and prepare it, etc.

Brand information must also be included on the packaging like the address, phone number, and social media links of the business. The brand’s logo must also be printed on the packaging.

User-friendly packaging

Users are drawn towards functional packaging that is convenient and easy to use. The box should be simple to open and take out the product from. It should be strong enough to stay solid until the product finishes as some people may place it back in the refrigerator and keep the frozen food item in it.

You can add QR codes on the box to limit the details on the packaging and let people know exciting facts about the product and how to prepare it.

Frozen food packaging needs to be designed according to the preferences of the consumer base and the market the product is being sold in. The packaging materials used to make the box should be sustainable and “safe” for the food product.